'hollysworld' was created by Holly Kingsley who graduated from the University of Westminster Fashion Design BA in 2021. The brand is a visual narrative into Holly's mind that aims to blend the nuances between childhood and adulthood culture into a new anatomy of womenswear whilst aiming to create a future nonchalant femininity. The brand forms visual cues from vintage lingerie garment details and silhouettes as well as contemporary girl culture. Through each design, rebellious attitudes to control establish within the detailed chaos aside forms of soft romantic nostalgia. The hollysworld girl doesn’t take adult life too seriously, she would happily stomp around in pink ruffles whilst on her morning commute or completing mundane household tasks.